David Craig Jewelers reminds holiday shoppers that while the simulated stones and base metals of costume jewelry may look attractive, they can’t compare long-term to the real gemstones and precious metals of fine jewelry.

“Real gold, silver, diamonds and gemstones may cost more now, but this jewelry is designed to last,” says owner David Craig Rotenberg. “It’s the perfect gift that keeps on giving.”

When your grandmother told you to invest in quality-made purchases, she was right. A real gold or silver necklace can dress up an evening look as well as the most casual jean and t-shirt ensemble. That same necklace can ultimately be passed on to the next generation.

If you can’t find the exact combination of gemstone and precious metals you want, the specialists at David Craig Jewelers can bring any nascent idea to life. Experienced staff combine their talents with sophisticated computer-aided design to help create your unique masterpiece.

For economically and environmentally conscious options, David suggests checking out the store’s stunning collection of carefully selected “previously loved” pieces.

“Buying antique, vintage or estate jewelry means gifting someone (or yourself!) real jewelry that has been designed to stand the test of time,” he says. “And there’s no additional carbon footprint since no new resources have been utilized to create the item.”

David and his team look forward to sharing their knowledge and expertise. The store even operates a fully accredited American Gem Society (AGS) lab on-site, (one of only 5% of jewelers in this country) which further guarantees complete and accurate gemological services.

The shop has been proudly serving customers at 10 Summit Square Shopping Center, Langhorne, PA for more than 40 years. Stop in or call 215-968-8900. You’ll find great silver bargains in addition to gold, diamonds, gemstones and vintage Rolexes. www.davidcraigjewelers.com.