According to a recent article in the New York Times, one of the reasons fine jewelry sales are on the rise is that people are looking for investments. Fine jewelry can be considered a hard asset that normally retains its long-term value, kind of like fine art. Fashionista, an online source for fashion news, also discusses what they call the “sporty and rich” aesthetic. It’s how folks, perhaps now more than ever due to the pandemic, pare clothing like sweatpants with dazzling fine jewelry to “add a little bling to your Zoom or dog-walking looks.”

We can think of loads of reasons why fine jewelry is not just a great investment, but a way to give yourself a boost of joyful serotonin:

Durability
Hard metals and diamonds won’t normally crack or break. And if a beloved piece does get damaged, we can usually repair, re-design or re-shape it for you. Costume jewelry or even gold-plated pieces simply won’t last like your 14, 18 or even 10k gold fine jewelry will. Impulse-based costume jewelry purchases certainly can perk up an outfit, but they tarnish, break, fade, and, inevitably, simply wear out.

You Owe it To Yourself
Unlike a fancy, new sweater or pair of designer jeans, you can’t outgrow or shrink fine jewelry! Why wait for someone to buy you precious gems or metals? YOU know what you like. Reward yourself and feel the elegance!

Wear with Anything
Fine jewelry can dress up a t-shirt and jeans and simply make you feel special. A stunning piece of jewelry will complete your look. When not sure what to put on, how about a pair of statement earrings to complement any outfit?

Heirloom Prospects
Some of us may want to pass on more than our wisdom and good looks! If you’re thinking of selling a cherished piece, David Craig Jewelers suggests you think before you sell. Consider keeping it and passing it on to family since it’s obviously an important memento that can never be replaced.

Lasting Value
Invest in a classic pair of basic gold earrings and you’ll wear them with everything as your signature look. And remember, when they say “A diamond is forever,” De Beers wasn’t just talking about strength and durability. If you’re bored with a precious gemstone or diamond bauble, don’t hide it away in your jewelry box! Bring it in to David Craig Jewelers and let us refashion the piece into one or more dynamite new designs.

Stop in and speak to David or one of our other jewelry experts at David Craig Jewelers. We’ll give you even more great reasons why purchasing fine jewelry is a great idea!